Campfire × Falcon Labs

Building Falcon's LinkedIn presence to earn ICP trust

Right now, no one's posting. We create content for Or, Gil, and the company page to earn trust with ecommerce operators so they already know Falcon's value add before they're ready to install.

See the program

1. Falcon Today

Falcon today, in your words

Paid marketing is already live in a small way: Meta, Shopify, Google. As Or put it, "baby steps, but it's working."

Content marketing has moved from a concept you talked about to something you're ready for.

Content is minimal; no one on the team is posting on LinkedIn and the website has minimal supporting content.

Campfire's approach

We start by downloading your brain. The best content already lives inside your heads, our job is to pull it out then shape it into something worth reading.

We lead with value, not sales. There's too much sales-focused content and slop out there. The more value you give your ICP, the more likely they'll choose you when they're ready to buy.

We'll run a workshop with your team to get all of Falcon posting, not just the founders.

2. The Plan

The LinkedIn Program

Investment: $5,000
Steps
  1. Brain-download sessions: With Or and Gil individually, so each voice actually sounds like them.
  2. Research: What's happening in your space, plus conversations with your team, support, and product, to define what's worth writing about.
  3. Calendar build: A monthly calendar built around 3 content types, authority, trust, and conversion, split across Or, Gil, and the company page.
  4. Execute and review: We post the calendar, then review weekly to see what's working and adjust.
What you get
  1. 24 LinkedIn posts: 8 LinkedIn posts for each founder (16 total), plus 8 for the company page.
  2. Profile revamps for Or, Gil, and Falcon Labs: Profile views are a key step toward conversions, so we'll review and revamp all three to get there.
  3. Monthly content calendar: So you always know what's coming before it posts.
  4. Weekly recap: Impressions, profile views, inbound messages, engagement, the real numbers, not vanity metrics.
  5. Active audience growth: Normally this runs on an ongoing basis. For this package, we'll do a one-off batch of connections inside your ICP for Or and Gil.
  6. LinkedIn workshop: You want more people posting (just like your designer). We'll run a session covering everything to take your team from LinkedIn zero to Top Voice (or at least on the right track).
  7. LinkedIn advisory: For 30 days after the workshop, we're available to your team for ideation, proofreading, and edits, on a shared Slack with a 24-hour SLA on business days.

3. Onboarding

Sessions

Product and Business Deep Dive
We get inside Falcon's product, ICP, and business mechanics.

Content Pillars and Ideas
We map the core content direction across Or's voice, Gil's voice, and the company page.

Voice and Style
We learn how Or, Gil, and Falcon talk to customers so posts feel authentic to each voice.

Deliverables
✓

Voice and style guide: A living and evolving reference so anything written, in-house or by us, stays consistent.

✓

Content strategy doc: One document laying out the content strategy and pillars, so your team and ours are working off the same page.

How We'll Start

We want to start with one project (the LinkedIn Program), not a multi-month retainer. Once you've seen how we work and how we write, we can scale at the pace of your business.

Shipped by Campfire. jess@campfirecontent.io